Path2TECH Graduation

Keynote Speaker

Arisha Smith
Chief Digital Officer at Camille Rose

Arisha Smith is a seasoned data science innovator with over two decades of experience crafting growth strategies for businesses acrossomnichannel, social, and mobile platforms. Currently serving as the Chief Digital Officer at Camille Rose, she spearheads omni-channel growth initiatives, drawing upon her extensive background in harnessing data for industries including retail, entertainment, e-commerce, automotive, and consumer goods. Arisha’s career trajectory is marked by pivotal roles in the advertising technology sector, where she pioneered AI-driven audience strategies, particularly for multicultural audiences. Her contributions at prominent publishers like the Tom Joyner Morning Show laid the groundwork for transformative projects at Interactive One, Vibe Holdings, and Soul Train, among others. Subsequently, she transitioned to agency roles, driving digital strategies for renowned brands like Sony Pictures, NBC Universal, General Mills, and Wal-Mart. Driven by a fervent passion for innovation, Arisha is known for her adeptness in crafting algorithms that synthesize and enrich existing data, unlocking novel revenue opportunities for organizations.